Copyright (c) 2010 Elizabeth Ross
A home based business entrepreneur can choose from a wide array of marketing methods to promote the business. When it comes to online marketing, writing articles is one of the most effective ways to reach out to your target market.
But how can you use article writing more effectively? What is the role of keywords in marketing your business? Why is it important to use target keywords in your articles? Let’s discuss these questions one at time.
Using Articles to Establish Your Presence
Whether you write your own articles or you hire a freelance writer to do the articles for you, your main objective is to use them to establish your presence online. These articles can be posted on your website plus, you can submit them to search engines and article directories. Thus, when people search for information on the web, they can read your articles and be directed to your website.
Nevertheless, since there are thousands of online marketers on the web, competing for attention can be a big challenge. In order for readers to find your articles, you need to be listed on top of the search engine results. If not, people may not be able to find your articles at all.
When more people read about your articles, they become more familiar about your business. If they liked the article they read, they may visit your site for more information. And if they need to buy the products or services you’re selling, they would be encouraged to purchase from you as well. This is why it is very important to write articles with quality content. Because every reader of your article is a potential customer, you want to make sure that your articles provide the information that your readers need.
Why Keyword Optimization is Important
Internet users enter keywords on their browsers whenever they search for information on the web. If your articles contain those exact keywords, search engines can easily pick them up and return them as search results. Hence, you can see how using the right keywords can make a big difference in your marketing campaign.
Which target keywords should you use? Of course, you’ll need to use words that your prospective customers are most likely to enter in their searches. In order to know which keywords are most popularly used on the web, you can also use the Google Search Engine Suggestion tool.
SEO experts recommend using key phrases or three or four targeted words in your articles. Repeating your target keywords at least three times throughout your articles would make it easier for search engines to find them.
Nevertheless, be careful not to use your keywords excessively. Proper keyword optimization means using keywords in the right context in your article. Excessive use of keywords is known as “keyword stuffing” and is considered as a violation of search engine rules. If a search engine finds that your article is “stuffed” with too many keywords just for the sake of optimization, you can get penalized and even banned for it.
Elizabeth Ross is a Loan Consultant, Internet Marketer, Writer and has been providing consumers and business owners with financing since 1989. For more free homebased business books and ideas, visit http://www.homebasedbusinessbooks.com